Blog & Resources

The power of Google News and what your website needs to do to harness it

Google News is arguably the leading source of information in the world. Here’s how to leverage it.

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Executive Reputation

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General News

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Public Relations

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Reputation management

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Brand Protection Management

What Reputation Management Can and Can’t Do For Your Business

Reputation management companies specialize in finding and addressing this false and misleading information. Through a variety of channels, these companies work to have erroneous information removed.

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Reverse Search Engine Optimization (SEO) And Reputation Management

Four in five consumers search for businesses on Google before engaging with them. Your online reputation now dominates marketing ROI.

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Couple Executive Presence And Mindfulness Builds Leadership Qualities

Executive presence is the spirit that wafts into the room alongside a good boss. It is the air of leadership, confidence, and authority embodied by someone in full command of their executive prowess.

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Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset.

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The Power of Media Placements in Internet Public Relations

As a young girl, I always knew who my role models were because they were always being talked about, so they became permanently stuck in my head as my idols. Thinking back now, it wasn’t just people whose names were repeated all the time; there were brands too.

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Public Relations

10 Ways Nonprofits, Advocacy Groups and Political Campaigns Benefit from Media Monitoring

The key in any political or non-profit media campaign is to identify the primary influences that drive voters or donors to vote or reach for their wallets.

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The 3 Stories of Branding: How to Find Your Brand’s Unique Value

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.”

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How Google Search Results Shape, and Sometimes Distort, Public Opinion – and Why You Should Care

In the age of the internet, a single negative event can define an individual or business.

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The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is to rank #1 on Google – the king of all search engines.

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The Role of Effective Content Marketing in Public Relations

Despite substantial data to the contrary, there are those that still don’t believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it.

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General News

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible.

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Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data.

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Forbes: Why Massive Alliance’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.

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How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services.

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Massive discusses Reputation Management at the Chartered Institute of Marketing, London

Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.

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Executive Brand Protection

The power of Google News and what your website needs to do to harness it

Google News is arguably the leading source of information in the world. Here’s how to leverage it.

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The Six Characteristics of Influential Leaders

Anyone who has the willingness to learn and sacrifice some time can learn the same qualities that will propel them forward, far above the “ordinary”

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5 Great Benefits Leadership Branding Brings to an Integrated SEO Campaign

Used wisely by a clued-up marketer and executive, it can provide many exceptional benefits as part of an integrated search engine optimization campaign.

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Leadership Branding: 8 Easy Steps To Become An Executive Influencer

It’s not just social influencers who are leveraging the strength of social media. Today we see industry executives assuming the role as influencers as a key strategy to shape brands and trends.

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How Massive’s Executive Leadership Branding Is Solving the Google E-A-T Algorithm Penalties & Compliance

In August 2018, Google released an algorithm update which impacted the core methodology of Google’s search. The purpose of this […]

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