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The 3 Stories of Branding: How to Find Your Brand’s Unique Value

Your brand is not about the products you sell, it’s about how your products fit into your customers’ stories. Free […]

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Reputation Management

Couple Executive Presence And Mindfulness Builds Leadership Qualities

What Is Executive Presence? In some ways, executive presence is simple. This is because it’s something you can feel without even understanding […]

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The 3 Stories of Branding: How to Find Your Brand’s Unique Value

Your brand is not about the products you sell, it’s about how your products fit into your customers’ stories. Free […]

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Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset.

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The Power of Media Placements in Internet Public Relations

As a young girl, I always knew who my role models were because they were always being talked about, so they became permanently stuck in my head as my idols. Thinking back now, it wasn’t just people whose names were repeated all the time; there were brands too.

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Managing Your Online Reputation in The Travel Industry

Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That’s a lot. If you work in these spaces, your online reputation is could be at stake.

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Public Relations

10 Ways Nonprofits, Advocacy Groups and Political Campaigns Benefit from Media Monitoring

Media monitoring is an increasingly important part of nonprofit decision making, advocacy group marketing strategies and even political campaigns. Organizations […]

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The 3 Stories of Branding: How to Find Your Brand’s Unique Value

Your brand is not about the products you sell, it’s about how your products fit into your customers’ stories. Free […]

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How Google Search Results Shape, and Sometimes Distort, Public Opinion – and Why You Should Care

While Bing and other search engines have made some gains in recent years, Google is still the biggest game in […]

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The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is to rank #1 on Google – the king of all search engines.

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The Role of Effective Content Marketing in Public Relations

Despite substantial data to the contrary, there are those that still don’t believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it.

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General News

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible.

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Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data.

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Forbes: Why Massive Alliance’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.

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How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services.

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Massive discusses Reputation Management at the Chartered Institute of Marketing, London

Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.

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