Content Marketing

The Role of Effective Content Marketing in Public Relations

Despite substantial data to the contrary, there are those that still don't believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it. If you want to launch effective marketing…
Online Reputation Management

Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset. However, while public relations and media companies around the world advise clients of reputation being make-or-break, there is…
Small Business

Hubspot vs. Marketo – The Hunt for the Best Marketing Automation Tool for Startup Business

In the business world, things have changed so much in the last decade. You can no longer own a business without investing in social media and internet marketing. It is the engine that drives business in this 21st century. And to own and operate any business, you must invest a…

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