First find out all about it. Where is it published? Who published it? Is it true? There’s two ways to act about it depending on the truthfulness of it. If its completely unfounded contact the publisher/site owner and give your side of the story possibly providing evidence of the actual facts. Get them to understand this is untrue and its damaging to your reputation.

If the bad review was left for a reason, use this as an opportunity. Respond immediately, but make sure that before you do, you consult a professional PR who can help you with formulating this response. If your budget is tight and can’t afford a professional PR, read our tips on how to handle a bad online comment.

In the case of a stubborn author or too many bad reviews, contact Massive and we will assist you.

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Posted in: Bad Reviews