First you must have an online reputation. A lot of businesses have not invested in an online presence, optimised website, active blogs or social networks. Many multi-million dollar firms and mid-sized firms out there are still traditional and use other forms of offline, direct marketing to procure new clients.
This is a common mistake in this day and age. All it takes is one bad review or comment left by a web user and customer. Without any web presence to speak of, this goes straight on to Google page #1. So it is ESSENTIAL to start at once building a strong online presence.
Posted in: Reputation Management