Improving the PR (public relations, image or reputation) of your brand. Is your interest in building brand recognition? This is where the media article is focused primarily around your brand and discussing your brand and products. These are more expensive as the journalist focus is on you with the end goal of the article ranking for your brand/services.
This campaign is focused on the search terms surrounding what people look for (service, product type, problem, etc.) which your company/product/service provides a solution to. The goal of this campaign is to build search positions (improve ranking) on Google and lead generation rather than brand reputation.
Examples: Designing ACME widgets, ACME widgets, Help with ACME widgets.
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