Retail brand success depends on a building a strong market demand, brand recognition, passionate reviews and a great reputation. Customer loyalty can be lasting or fleeting and can change overnight. Years ago, a brand could explode by being featured on a popular TV show. Today brands grow online by being featured on a popular social media star’s channel or account.
With so many of us online and the majority of purchases being made in the retail sector via smartphones, your online presence is more important than ever before. Retail stores must have an online presence worthy of their brand online to compete and prosper in today’s online marketplace.
Marketing for retail companies really comes down to building so much credibility that sales conversion ratios go through the roof.