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Travel & Hospitality

Travel & Hospitality
April 23, 2018

Managing Your Online Reputation in The Travel Industry

Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That's a lot. If you work in these spaces, your online reputation is could be at stake. Unfortunately, most companies  struggle with how to properly manage their brand. As a result, they're subjected to all manner of…
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Media RelationsTravel & Hospitality
February 12, 2018

Travel Influencer Marketing: A New Age of Travel Consumers

Modern consumers make most of their travel and hospitality/hoteling choices based on online reviews or articles and so the online reputation of businesses in the travel industry matter more than ever before. Gone are the days of travel agents and travel magazines providing exclusive insight; many of them did not…
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Online Reputation ManagementTravel & Hospitality
September 10, 2013

How to Improve Your Hotel’s Reputation

If you own or manage a hotel, you know that online reviews and digital presence are among the most common reasons for business. Having an excellent reputation will help you gain more customers and you need to continually improve it to be the best.
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Crisis ManagementTravel & Hospitality
August 26, 2013

How to Respond to Critics and Write a Successful Rebuttal

There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can't be judged with only one version told, your turn will come to explain why you are right, or - at least - state the "truth" as you see it. That…
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