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Startups

5 Steps To Launching A Public Relations Campaign - Massive.PR
General NewsPublic RelationsStartups
April 9, 2019

The 5 Steps to Launching a Public Relations Campaign

Reputation is one of the most valuable assets of any business. You have the choice of either leaving it to chance or taking control and ensuring you can create the image that reaches your target audience. The choice you make involves the use of Public Relations, whether in-house, or by…
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Search Engine OptimizationStartups
March 21, 2019

The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

What is SEO? SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is…
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Small BusinessStartups
February 21, 2019

Hubspot vs. Marketo – The Hunt for the Best Marketing Automation Tool for Startup Business

In the business world, things have changed so much in the last decade. You can no longer own a business without investing in social media and internet marketing. It is the engine that drives business in this 21st century. And to own and operate any business, you must invest a…
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Small BusinessStartups
February 13, 2019

The 5 Most Important Digital Marketing Strategies for Startups – Expert Tips To Grow Your Business

As a startup business, you can't afford to lose a single lead that comes your way. In fact, the capacity and effectiveness to convert leads to customers is a definitive gauge of accomplishment for any startup. Balancing a budget and managing expenditures are part and parcel of every business, but…
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Online Reputation ManagementSmall BusinessStartups
March 20, 2018

Rihanna vs Snapchat: A Massive Reputation Mistake Which Cost Them Big

Snapchat reportedly just lost $800 million because of a singular ad that ran on their platform. Ouch. Obviously, no company is exempt from mistakes or PR failures––but this took it to some new lows. Online reputation management is an art, let's look at how they failed this semester's class: The…
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General NewsMedia RelationsRetail MarketingStartups
December 4, 2017

How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services. Back in the day, old-school media relations would involve calling up "Danstun & Frank Publishing Co." (not a real company) and ordering some pamphlets, perhaps a spot on…
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5-things-that-can-smear-a-startups-reputation
Internet DefamationStartups
May 23, 2016

5 Things that Can Smear a Startup’s Reputation

Congratulations, you are getting your startup off the ground! Maybe right now, like Thomas Edison said, opportunity is dressed in overalls and looks like work, but you have a vision and you are bringing it to life.  The last thing you want is someone smearing your name, so we are…
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