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Retail Marketing

General NewsRetail MarketingSmall Business
January 16, 2019

Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data. It is safe to say that Big Data is the predictable…
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General NewsRetail Marketing
February 5, 2018

Forbes: Why Massive PR’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That's it. "We are going to change the world" many…
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General NewsMedia RelationsRetail MarketingStartups
December 4, 2017

How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services. Back in the day, old-school media relations would involve calling up "Danstun & Frank Publishing Co." (not a real company) and ordering some pamphlets, perhaps a spot on…
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Online Reputation ManagementRetail Marketing
September 25, 2014

How To Report & Remove A Hate Website

Seemingly, the internet continues to be the ‘Wild West’ of content and communications… Anyone can create a free blog site to say whatever they want with little or no consequences. A plethora of hate websites offering quixotic content have popped up in recent years. While the average blogger wanting to…
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