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Online Reputation Management

Online Reputation Management
February 25, 2019

Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset. However, while public relations and media companies around the world advise clients of reputation being make-or-break, there is…
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reputation management removal
Online Reputation Management
April 3, 2018

Pay to Remove Reputation Management – How it works

When I first met Gary (Real name changed for privacy reasons) he was in the typical scenario all business owners find themselves in when dealing with a case of internet defamation. He had never heard of pay to remove reputation management and for Gary and his 68 employees things were…
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Online Reputation ManagementSmall BusinessStartups
March 20, 2018

Rihanna vs Snapchat: A Massive Reputation Mistake Which Cost Them Big

Snapchat reportedly just lost $800 million because of a singular ad that ran on their platform. Ouch. Obviously, no company is exempt from mistakes or PR failures––but this took it to some new lows. Online reputation management is an art, let's look at how they failed this semester's class: The…
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Online Reputation Management
March 16, 2018

Online Reputation Management: Hunt or Be Hunted

In our society, it pays to be on top. As you build your brand and expand, you're more likely to be thrown to the sharks. In the digital world, this is equated to Defamation––and it sucks. Besides making someone look bad, it weighs on them personally and professionally. It can…
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Online Reputation Management
March 14, 2018

Building a Brand’s Reputation: 50% of Consumers will Buy, if you Interacted on Social Media

If a company was at war, then social media is how you organize the troops. It ties directly into your online reputation is arguably the most effective way and means to build a brand. But how loyal will your troops be? Will they desert you in a moment of threat?…
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Energy & UtilityOnline Reputation Management
February 21, 2018

Media Services Tailored for Energy Companies: How to Control Your Energy Brand

The energy industry is a fickle thing. Energy services from large companies are subject to negative reviews and frequent customer complaints. In addition to the complaints, customers traditionally don't understand the value associated with switching to a more sustainable solution. Besides the numerous industries we work with, energy is one…
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Online Reputation Management
February 20, 2018

How Using Linkedin and Media Can Build Your Brand

One of the best tools for promoting your brand is Linkedin, primarily if you're in the B2B space. I've covered in previous articles how companies need to have a simple user-friendly website. The perfect way to compliment this is to have an optimized Linkedin page where consumers can find you.…
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Online Reputation Management
February 14, 2018

When it Comes to Your Brand, The Little Things Matter

People tend to ignore their online reputation, it's a mistake. We truly live in an age where consumers own brands. People associate their online or company reputation with something else. In actuality, they're the same. An old maxim in PR is "there is no such thing as bad press", of…
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Online Reputation Management
February 6, 2018

How David Harbour “Tide” The Superbowl

Aside from being completely epic (and gave the Eagles their first Superbowl win in franchise history), the real highlight of the night was David Harbour's "It's a Tide Ad" commercials. Funny, brilliant and immediately struck a chord with audiences who have watched the Superbowl since day one––or are just tuning…
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Online Reputation ManagementSmall Business
February 5, 2018

Negative Reviews and the High Cost of Always Being ‘Right’

After years of working with businesses both small and large, I have seen numerous examples of  companies focusing too heavily on being "right" as opposed to finding the best course of action when dealing with negative reviews. For example, a company reached out for assistance with negative reviews on several…
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Online Reputation Management
February 1, 2018

I’ll Take my Content Shaken, Not Stirred

The art of online reputation management is like a plot from a James Bond movie. You're trying to protect you or your company from being attacked, but it requires you to go up against some weirdly covert tactics or quickly act when is crisis with expert control and precision. In…
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Online Reputation ManagementSmall Business
January 31, 2018

Google Reviews – Putting your Business on the Map

Maybe you're a small business just getting started; or perhaps you're old school and have been around a long time but have no real presence online. You want to make your business known, but don't have much of a budget and/or don't know where you should put your focus online…
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