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Public Relations

5 Steps To Launching A Public Relations Campaign - Massive.PR
General NewsPublic RelationsStartups
April 9, 2019

The 5 Steps to Launching a Public Relations Campaign

Reputation is one of the most valuable assets of any business. You have the choice of either leaving it to chance or taking control and ensuring you can create the image that reaches your target audience. The choice you make involves the use of Public Relations, whether in-house, or by…
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General NewsPublic Relations
February 11, 2019

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible. Many brands have complicated and questionable histories. When you set out on your promotional journey to get good press, make…
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Media RelationsPublic RelationsSmall Business
May 22, 2018

The Power of Media Placements in Internet Public Relations

As a young girl, I always knew who my role models were because they were always being talked about, so they became permanently stuck in my head as my idols. Thinking back now, it wasn’t just people whose names were repeated all the time; there were brands too. Just as…
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public relations
Public Relations
August 21, 2017

Public Relations vs Online Reputation Management: What is the Difference?

Public relations has been around for more than one hundred years, long before the advent of the internet. Yet in the digital age, another aspect of relations and reputation has emerged, online reputation management (ORM).  This relatively new branch of the marketing umbrella has left many people asking, what’s the…
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ceo reputation management
Public Relations
July 17, 2017

CEO Reputation Management: Why You Need a PR Firm

For better or worse, the head honcho creates the corporate atmosphere. CEO’s like Mark Zuckerberg are practically revered, while Uber founder Travis Kalanick recently resigned as CEO, primarily after ongoing press regarding various corporate culture problems. Their differences in reputation, even within their own companies, is astounding. So clearly, CEO…
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online reputation management
Public Relations
July 3, 2017

Business Blogging: How it Can Improve Your PR Efforts

Business blogging is an integral way to build awareness about your brand, while also entertaining and informing your audience. Active and consistent blogging can be a very powerful tool when it comes to online reputation management. Curating a blog with stellar content can create a loyal audience of followers, and…
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online defamation
Public Relations
April 13, 2017

Why You Need a PR Expert to Help with Online Defamation Removal

The basic nature of the Internet and social media is indeed a game in power of persuasion by numbers. In order to win the game, you’ll need some assistance from the experts. In business and in life we are generally quite consistently competing with an ever-increasing number of anonymous Internet…
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Crisis ManagementPublic Relations
May 15, 2015

Lessons From The Starbucks Campaign Disaster

Starbucks, like Apple, usually has campaigns that are a huge hit. Like Apple, Starbucks is not without controversy, but in most ways, their campaigns make a significant impact in their target demographic. But Starbuck’s “Race Together” campaign is a shining example of the fact that even the best marketing and…
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Public Relations
March 27, 2015

4 Key Strategies To Effectively Deal With Negative Publicity

You’re aware that the internet has become a very powerful tool for publicity, right? Amongst all the talk of how to leverage this in one’s favor, companies often neglect the other side of the equation – negative publicity. (more…)
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co-c
Online Reputation ManagementPublic Relations
September 3, 2014

The Crucial Steps To Build An Effective Company Reputation Online

Managing your company’s reputation is increasingly crucial in today’s digital day and age. And it’s no longer enough to control your image in traditional media. A faux pas on Yelp or a slip-up in your social media department could bruise your company’s reputation for good. (more…)
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Online Reputation ManagementPublic Relations
October 2, 2013

How to Exploit the Hummingbird Effect to Improve Your Online Reputation

Google has overhauled its search algorithm to better deal with the evolution in web users' queries, launching its "Hummingbird", a revised algorithm which is now affecting around 90% of Google searches. Amit Singhal, VP of Search, told that the 15 year old company wants to keep pace with the new trends…
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