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Media Relations

Media RelationsPublic RelationsSmall Business
May 22, 2018

The Power of Media Placements in Internet Public Relations

As a young girl, I always knew who my role models were because they were always being talked about, so they became permanently stuck in my head as my idols. Thinking back now, it wasn’t just people whose names were repeated all the time; there were brands too. Just as…
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HealthcareMedia Relations
February 19, 2018

How to Get Press Contacts and Pitch a Journalist in Today’s Digital Age

I have numerous press and Journalist contacts that I work with. I've screwed up my fair share of pitches––believe me. However, I have weathered the storm and pushed through to build my database over time. I've done the terrible pitches and every so often I'll here from my contacts telling…
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Media Relations
February 12, 2018

Leverage Media to Make a Powerful Website and Own Your Brand

It's interesting to me how little faith people have in their own assets. Believing your own website doesn't work or doesn't bring you revenue is probably the first thing you should fix. It's true, a website is more of something a company has so they can be found and contacted in…
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Media RelationsSmall BusinessTravel & Hospitality
February 12, 2018

Travel Influencer Marketing: A New Age of Travel Consumers

Modern consumers make most of their travel and hospitality/hoteling choices based on online reviews or articles and so the online reputation of businesses in the travel industry matter more than ever before. Gone are the days of travel agents and travel magazines providing exclusive insight; many of them did not…
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Media Relations
February 5, 2018

Building Confidence: The Latest Trends in Financial Media & Communications

Financial corporate communications & media relations is probably the most vital division within a bank, hedge fund or financial institution. Over the past 20 years, VPs of Communications and/or similar job titles have risen to become VIPs within the companies as they are responsible for the national or global reputation…
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Media Relations
December 22, 2017

The Modern Guide to Transmedia Strategies

Transmedia means ' the use of many different media platforms to tell a similar story'. Transmedia is the modern day response to the enormous shifts in the way we talk with our consumer base and to attract new customers. The biggest problem most companies have is defining WHAT their story…
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General NewsMedia RelationsRetail MarketingStartups
December 4, 2017

How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services. Back in the day, old-school media relations would involve calling up "Danstun & Frank Publishing Co." (not a real company) and ordering some pamphlets, perhaps a spot on…
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online reputation media coverage
Media RelationsOnline Reputation Management
July 24, 2017

How Your Online Reputation Can Benefit from Media Coverage

A news story, seen by hundreds of thousands of viewers, talks about an upcoming community cycling event. They cut to the owner of a bicycle shop, who gives input about the event. They cut back to the studio to wrap up the story. What just happened there for that shop…
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Dominate Google
Media Relations
September 16, 2013

How to Dominate the First Page of Google’s Search Results and Protect Your Reputation

For most web users, this is enough to captivate their attention and not go anywhere else. In fact 75% of web users searching for a brand will not go further than this top area and select one of the 5 dominating search results listed above.
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Media Relations
May 17, 2013

Suppressing Negative Search Results: Google Reputation Repair

A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer a "nice to have" or something "only the big guys do". It has become part of every successful business model. (more…)
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