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5 Steps To Launching A Public Relations Campaign - Massive.PR
General NewsPublic RelationsStartups
April 9, 2019

The 5 Steps to Launching a Public Relations Campaign

Reputation is one of the most valuable assets of any business. You have the choice of either leaving it to chance or taking control and ensuring you can create the image that reaches your target audience. The choice you make involves the use of Public Relations, whether in-house, or by…
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General NewsPublic Relations
February 11, 2019

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible. Many brands have complicated and questionable histories. When you set out on your promotional journey to get good press, make…
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General NewsRetail MarketingSmall Business
January 16, 2019

Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data. It is safe to say that Big Data is the predictable…
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General NewsRetail Marketing
February 5, 2018

Forbes: Why Massive PR’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That's it. "We are going to change the world" many…
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General NewsMedia RelationsRetail MarketingStartups
December 4, 2017

How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services. Back in the day, old-school media relations would involve calling up "Danstun & Frank Publishing Co." (not a real company) and ordering some pamphlets, perhaps a spot on…
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CIM
General News
April 3, 2014

Massive discusses Reputation Management at the Chartered Institute of Marketing, London

Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the "reception place for successful businesses". A training conference held at the CIM in London was…
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General News
August 8, 2013

The 7 Habits of Highly Effective Reputation Managers

In the words of Stephen Covey, being effective means learning to do  ‘that which produces the desired result’. Reputation management requires several traits that make goals more easily achievable. Let's try to break down what these traits are and how they help reputation managers work smarter. (more…)
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General News
July 9, 2013

20 Great Quotes on Online Reputation Management

Reputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire. Though most of these quotes don’t specifically refer to maintaining a clean reputation online, their messages ring true in most any situation.…
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