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Crisis Management

business reputation
Crisis ManagementOnline Reputation ManagementSmall Business
July 12, 2017

Proactive Crisis Management: How to Protect Your Business Reputation

Some people seem to thrive under pressure: emergency room doctors, firefighters, even kindergarten teachers. Reputation management companies also thrive in a crisis, but with a proactive plan to protect your business from loss of reputation, you might never have to go into crisis mode. Here’s what you should know about reputational…
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Crisis ManagementPublic Relations
May 15, 2015

Lessons From The Starbucks Campaign Disaster

Starbucks, like Apple, usually has campaigns that are a huge hit. Like Apple, Starbucks is not without controversy, but in most ways, their campaigns make a significant impact in their target demographic. But Starbuck’s “Race Together” campaign is a shining example of the fact that even the best marketing and…
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Crisis Management
November 27, 2013

Recovering after a Reputation Crisis [Infographic]

Warren Buffett said “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless”, and expressed similar concepts on the time it takes to build and destroy a reputation. Unlike money loss, reputation is something companies cannot easily recover from in a…
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Crisis ManagementTravel & Hospitality
August 26, 2013

How to Respond to Critics and Write a Successful Rebuttal

There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can't be judged with only one version told, your turn will come to explain why you are right, or - at least - state the "truth" as you see it. That…
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Planning for and Managing a Social Media Crisis — 360PR Blog
Crisis Management
August 12, 2013

How to manage a social media crisis

Brands of any size which want to be active online know that they have to deal with several types of critical situations. Adopting a transparent approach and being open to any type of communication via social networks means facing occasional criticism: that's why managing what is defined a "social media…
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Crisis Management
May 9, 2013

Online Defamation UK: Solutions & Strategy

Though Massive's clients are scattered across the globe, this article turns our eyes to the UK. Much like the USA, the United Kingdom has laws which protect freedom of speech and thus, online hate speech. (more…)
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Crisis ManagementOnline Reputation Management
March 7, 2013

Effects of Black Propaganda – The First Step In Resolving Online Attacks

A smear campaign or defamation campaign against oneself or ones own company can be quite stressful and damaging. Not only in the form of monetary losses but in one's own built reputation. It can destroy lives, careers and businesses.
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