Sheldon Hogarth
Author
Sheldon Hogarth
As head of Massive’s Operations Team, Sheldon is an integral part of the effective machine-end of the company. He oversees and ensures the quality of all program execution in reputation management and corporate or political brand control.
Posted in Reputation management

Managing Your Online Reputation in The Travel Industry

Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That’s a lot. If you work in these spaces, your online reputation is could be at stake.

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reputation management removal

Pay to Remove Reputation Management – How it works

When I first met Gary (Real name changed for privacy reasons) he was in the typical scenario all business owners find themselves in when dealing with a case of internet defamation.

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Negative Reviews and the High Cost of Always Being ‘Right’

After years of working with businesses both small and large, I have seen numerous examples of  companies focusing too heavily on being “right” as opposed to finding the best course of action when dealing with negative reviews.

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Google Reviews – Putting your Business on the Map

Maybe you’re a small business just getting started; or perhaps you’re old school and have been around a long time but have no real presence online.

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Yelp! The Scary State of Affairs at Yelp.com

There are currently 2.8 million businesses listed on Yelp.  As of this year, approximately 145 million people use Yelp every month. This includes almost 30 million non-US visitors.

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reputation management and ethics

The Important Role Ethics Plays in Reputation Management

You may have heard that “any news is good news.” That proverb or phrase, in any of its incarnations, could be said to be the biggest myth in public relations: indeed, a bad reputation can kill your business. 

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online reputation management

Business Blogging: How it Can Improve Your PR Efforts

Business blogging is an integral way to build awareness about your brand, while also entertaining and informing your audience. Active and consistent blogging can be a very powerful tool when it comes to online reputation management.

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online reputation management

Complaints Board: How to Resolve Negative Reviews

Gossip is an ancient and potent tool. How you choose to wield it, directly determines your success or failure in virtually every facet of your life.

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online defamation

Why You Need a PR Expert to Help with Online Defamation Removal

The basic nature of the Internet and social media is indeed a game in power of persuasion by numbers. In order to win the game, you’ll need some assistance from the experts.

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Online Review Sites Can Make Or Break Your Online Reputation

Online review sites such as Complaints Board provide a forum for positive or negative reviews which can either make or break your online reputation.

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Handling Complaints Posted on “Ripoff Report”

Despite your company’s best efforts to maintain a positive online reputation, you may still receive negative reviews. Fortunately, it is possible to remediate these complaints.

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5-things-that-can-smear-a-startups-reputation

5 Things that Can Smear a Startup’s Reputation

Congratulations, you are getting your startup off the ground! Maybe right now, like Thomas Edison said, opportunity is dressed in overalls and looks like work, but you have a vision and you are bringing it to life.

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Online Reviews Evaluation Inspection Assessment Auditing Concept

5 Common Mistakes Companies Make When Requesting Online Reviews

As anyone in marketing will tell you, consumers have a very sensitive BS-meter these days.  Young people, especially, have been inundated with so much advertising and pandering their entire lives, they recognize insincerity in a heartbeat.

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online-complaints-vs-slander

Online Complaints vs Slander: What’s the Difference?

Slanders comments. Libel. Complaints.  Loss of face.  Sullied name.  There are lots of terms for possible defamation of you or your business.  Here’s your guide for deciphering the terms and assessing the damage.

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ripoff-report

Ripoff Report 101: Addressing and Removing Them

As any small business owner can tell you, negative word of mouth and bad reviews can kill your business. But finding your name on the Ripoff Report: devastating. The good news is, you can address (and even remove!) a ripoff report. Here are the steps:

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removing-negative-online-reviews

5 Steps to Removing Defamatory & Anonymous Online Reviews

The digital age has been a game changer for business: from online and overseas sales, to virtual shops and even email, American commerce has dramatically altered in the last 20 years. In just the last few years another major change occurred: online reviews through agencies such as Yelp and Google Places.

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Reputation & Your Nonprofit

In your nonprofit, as in all businesses, the tiniest whiff of a juicy rumor can cause a snowball. In a for-profit business, these snowballing reputation issues can cause a reduction in sales, a possible boycott, and even in some cases, issues with vendors or suppliers.

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How To Address Online Video Slander & Reclaim Your Reputation

Slander is a term used to define oral defamation. In the online world, you may deal with a number of slanderers, who communicate untrue things about your company to an audience in an attempt to damage your reputation.

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Be Careful Of The Streisand Effect While Fixing Your Online Image

In 1998, Mario Costeja Gonzalez was forced to sell his property due to social security debts. The sale of this property was reported by the government on its website.

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The Changing Legal Landscape Of Hate Speech & Content

In the legislative world, the Internet is still a newcomer. It’s challenging to figure out how laws intended to apply to real-world behavior should apply to online activity.

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4 Key Strategies To Effectively Deal With Negative Publicity

As an SME or a large organization in any industry, negative publicity can damage your business reputation and cost you clients, yet it’s one of the caveats of being open to the public.

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Importance Of Reputation Management For The Insurance Industry

As seen in various parts of the globe, there is a growing customer awareness about the operation of insurance companies. This has caused a shift towards a market in which customer choice becomes the defining factor in selection of a company.

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How To Report & Remove A Hate Website

Seemingly, the internet continues to be the ‘Wild West’ of content and communications… Anyone can create a free blog site to say whatever they want with little or no consequences.

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co-c

The Crucial Steps To Build An Effective Company Reputation Online

Managing your company’s reputation is increasingly crucial in today’s digital day and age.

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executives

5 Ways CEOs Can Boost Corporate Reputation

Despite the economic quagmire faced by company CEOs in this day and age, client expectations continue to climb the ladder – especially when it comes to corporate reputation. Creating a reputation is easy, boosting a positive reputation is extremely daunting.

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google_europe

The Ultimate Guide to EU’s Right To Be Forgotten

The EU’s new law granting people a ‘right to be forgotten’ is censoring the internet, paving new ways to remove negative information, and allowing criminals to make their histories disappear. The verdict of the law requires Google to remove links redirecting to information about them.

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Massive discusses Reputation Management at the Chartered Institute of Marketing, London

Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.

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Online Reputation Management for Politicians: What Really Matters

With Strixus Clearview it is possible to identify both reputation and cyber security threats with government intelligence level precision and react promptly via the appropriate channel.

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5 Critical Online Reputation Management Metrics

Individuals and companies that want to take control of their online image often wonder how online reputation management really works.

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5 Things Job Seekers Don’t Know about Online Reputation

The age of CV is over. Recruiters don’t spend as much time on them as they used to in the past. They want to get an overall impression of a candidate, based not only on a list of education experiences and professional achievements, but also on their personality, visibility and non professional traits.

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How to Improve Your Hotel’s Reputation

If you own or manage a hotel, you know that online reviews and digital presence are one of the best sources of new customers. Having an excellent reputation will help you gain more customers and you need to continually improve it to be the best.

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How to Respond to Critics and Write a Successful Rebuttal

There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can’t be judged with only one version told, your turn will come to explain why you are right, or – at least – state the “truth” as you see it.

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Public Relations: The Force Behind Real Internet Results

Harnessing the power of media contacts, online publications, creative strategies, social engagement and much more, the Public Relations industry has the internet at its finger tips.

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The 7 Habits of Highly Effective Reputation Managers

In the words of Stephen Covey, being effective means learning to do  ‘that which produces the desired result’. Reputation management requires several traits that make goals more easily achievable. Let’s try to break down what these traits are and how they help reputation managers work smarter.

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47 Ideas to Improve Your Online Reputation

Improving your online reputation does not always require huge amounts of time or money. There are several things you can do to make your digital presence work better for your personal and business goals.

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20 Great Quotes on Online Reputation Management

Reputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire. Though most of these quotes don’t specifically refer to maintaining a clean reputation online, their messages ring true in most any situation.

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Apologise

The Ultimate Guide to Avoid and Resolve Negative Reviews

Bad reviews can destroy a business. How do you avoid bad reviews from happening, or if they exist, how do you remove them?

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Suppressing Negative Search Results: Google Reputation Repair

A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer a “nice to have” or something “only the big guys do”. It has become part of every successful business model.

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How Not To Do Online Reputation Management

Learn from mistakes of others and avoid these techniques in online reputation management.

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Black Hat Online Reputation Management: Is It Effective?

In 2011 the use of black hat online reputation management was everywhere. And it worked. Black hat SEOs and reputation companies were able to effectively demoted unwanted links using these spam techniques.

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Multi-prong reputation management

The Death Knell of A Defamation Attack

Someone, trying to get a business advantage, posts on a few different review sites some bad reviews, some defamatory material, and now you’ve entered the realm of “Online Reputation Management.”

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Mind impression

Crisis Management Strategy – Healing A Burned Reputation

Crisis Management is the new corporate rage. Formulating, preparing and training for every PR crisis has to be included in every business model and—it has to be perfect.

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The Best Websites for DIY Online Reputation Management

Unwanted search results are more prevalent today than ever before. The wall between privacy and public is getting thinner and thinner. What does that mean for you?

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A Visual Guide to ORM: What’s Missing?

In their Ultimate Guide to Monitoring Your Online Reputation, Trackur guys show us what are the main ingredients in identifying and achieving major online reputation management goals.

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How to Bury Negative Google Results

Whether personal or business, you can to some degree be in control of your name or company’s reputation. Only severe cases require professionals.

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LinkedIn Get Introduced Feature

The Power of Reputation Management and LinkedIn

What is reputation management all about? To sum it up simply, reputation management is a form of PR which includes the aggressive saturation of content into as many outlets as can be reached.

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How to remove bad reviews from ComplaintsBoard.com

Removing bad reviews, complaints or slander from ComplaintsBoard.com is not a simple task, without professional help. However, Massive guarantees results. Find out more.

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Legal Actions Against Negative Reviews

All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.

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