The key in any political or non-profit media campaign is to identify the primary influences that drive voters or donors to vote or reach for their wallets.
Despite substantial data to the contrary, there are those that still don’t believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it.
Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible.
As a young girl, I always knew who my role models were because they were always being talked about, so they became permanently stuck in my head as my idols. Thinking back now, it wasn’t just people whose names were repeated all the time; there were brands too.
When I first met Gary (Real name changed for privacy reasons) he was in the typical scenario all business owners find themselves in when dealing with a case of internet defamation.
Snapchat reportedly just lost $800 million because of a singular ad that ran on their platform. Ouch. Obviously, no company is exempt from mistakes or PR failures––but this took it to some new lows. Online reputation management is an art, let’s look at how they failed this semester’s class:
I have numerous press and Journalist contacts that I work with. I’ve screwed up my fair share of pitches––believe me. However, I have weathered the storm and pushed through to build my database over time.
People tend to ignore their online reputation, it’s a mistake. We truly live in an age where consumers own brands. People associate their online or company reputation with something else.
Modern consumers make most of their travel and hospitality/hoteling choices based on online reviews or articles and so the online reputation of businesses in the travel industry matter more than ever before.
Transmedia means ‘ the use of many different media platforms to tell a similar story’. Transmedia is the modern day response to the enormous shifts in the way we talk with our consumer base and to attract new customers.
When talking about online reputation management companies, It might be a bit aggressive here to throw out the word “scam” in my description. Perhaps rephrasing this as “poor service” or “over promising without guarantee” would be more fitting.
Recent news of foul play within discussion forums highlights the fact that any business whether the small mom and pop shop, or a multi-million conglomerate could be the target of an online defamation campaign. And just as equally they can be the source of such an attack on their competitors.
Google’s Autocomplete suggestions is a fantastic tool for find what you want and even giving you new ideas for things you may not have thought of looking for. But but in terms of defamation and online reputation, Google autocomplete can also become your worst enemy.
A smear campaign or defamation campaign against oneself or ones own company can be quite stressful and damaging. Not only in the form of monetary losses but in one’s own built reputation. It can destroy lives, careers and businesses.