It’s not just social influencers who are leveraging the strength of social media. Today we see industry executives assuming the role as influencers as a key strategy to shape brands and trends.
Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That’s a lot. If you work in these spaces, your online reputation is could be at stake.
After years of working with businesses both small and large, I have seen numerous examples of companies focusing too heavily on being “right” as opposed to finding the best course of action when dealing with negative reviews.
You may have heard that “any news is good news.” That proverb or phrase, in any of its incarnations, could be said to be the biggest myth in public relations: indeed, a bad reputation can kill your business.
Business blogging is an integral way to build awareness about your brand, while also entertaining and informing your audience. Active and consistent blogging can be a very powerful tool when it comes to online reputation management.
The basic nature of the Internet and social media is indeed a game in power of persuasion by numbers. In order to win the game, you’ll need some assistance from the experts.
Online review sites such as Complaints Board provide a forum for positive or negative reviews which can either make or break your online reputation.
As anyone in marketing will tell you, consumers have a very sensitive BS-meter these days. Young people, especially, have been inundated with so much advertising and pandering their entire lives, they recognize insincerity in a heartbeat.
Slanders comments. Libel. Complaints. Loss of face. Sullied name. There are lots of terms for possible defamation of you or your business. Here’s your guide for deciphering the terms and assessing the damage.
As any small business owner can tell you, negative word of mouth and bad reviews can kill your business. But finding your name on the Ripoff Report: devastating. The good news is, you can address (and even remove!) a ripoff report. Here are the steps:
The digital age has been a game changer for business: from online and overseas sales, to virtual shops and even email, American commerce has dramatically altered in the last 20 years. In just the last few years another major change occurred: online reviews through agencies such as Yelp and Google Places.
In your nonprofit, as in all businesses, the tiniest whiff of a juicy rumor can cause a snowball. In a for-profit business, these snowballing reputation issues can cause a reduction in sales, a possible boycott, and even in some cases, issues with vendors or suppliers.
Slander is a term used to define oral defamation. In the online world, you may deal with a number of slanderers, who communicate untrue things about your company to an audience in an attempt to damage your reputation.
In 1998, Mario Costeja Gonzalez was forced to sell his property due to social security debts. The sale of this property was reported by the government on its website.
In the legislative world, the Internet is still a newcomer. It’s challenging to figure out how laws intended to apply to real-world behavior should apply to online activity.
As an SME or a large organization in any industry, negative publicity can damage your business reputation and cost you clients, yet it’s one of the caveats of being open to the public.
As seen in various parts of the globe, there is a growing customer awareness about the operation of insurance companies. This has caused a shift towards a market in which customer choice becomes the defining factor in selection of a company.
Managing your company’s reputation is increasingly crucial in today’s digital day and age.
Despite the economic quagmire faced by company CEOs in this day and age, client expectations continue to climb the ladder – especially when it comes to corporate reputation. Creating a reputation is easy, boosting a positive reputation is extremely daunting.
The EU’s new law granting people a ‘right to be forgotten’ is censoring the internet, paving new ways to remove negative information, and allowing criminals to make their histories disappear. The verdict of the law requires Google to remove links redirecting to information about them.
Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.
With Strixus Clearview it is possible to identify both reputation and cyber security threats with government intelligence level precision and react promptly via the appropriate channel.
The age of CV is over. Recruiters don’t spend as much time on them as they used to in the past. They want to get an overall impression of a candidate, based not only on a list of education experiences and professional achievements, but also on their personality, visibility and non professional traits.
If you own or manage a hotel, you know that online reviews and digital presence are one of the best sources of new customers. Having an excellent reputation will help you gain more customers and you need to continually improve it to be the best.
There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can’t be judged with only one version told, your turn will come to explain why you are right, or – at least – state the “truth” as you see it.
Harnessing the power of media contacts, online publications, creative strategies, social engagement and much more, the Public Relations industry has the internet at its finger tips.
In the words of Stephen Covey, being effective means learning to do ‘that which produces the desired result’. Reputation management requires several traits that make goals more easily achievable. Let’s try to break down what these traits are and how they help reputation managers work smarter.
Reputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire. Though most of these quotes don’t specifically refer to maintaining a clean reputation online, their messages ring true in most any situation.
Bad reviews can destroy a business. How do you avoid bad reviews from happening, or if they exist, how do you remove them?
A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer a “nice to have” or something “only the big guys do”. It has become part of every successful business model.
In 2011 the use of black hat online reputation management was everywhere. And it worked. Black hat SEOs and reputation companies were able to effectively demoted unwanted links using these spam techniques.
Crisis Management is the new corporate rage. Formulating, preparing and training for every PR crisis has to be included in every business model and—it has to be perfect.
Unwanted search results are more prevalent today than ever before. The wall between privacy and public is getting thinner and thinner. What does that mean for you?
Removing bad reviews, complaints or slander from ComplaintsBoard.com is not a simple task, without professional help. However, Massive guarantees results. Find out more.
All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.