Google News is arguably the leading source of information in the world. Here’s how to leverage it.
Reputation management companies specialize in finding and addressing this false and misleading information. Through a variety of channels, these companies work to have erroneous information removed.
It’s not just social influencers who are leveraging the strength of social media. Today we see industry executives assuming the role as influencers as a key strategy to shape brands and trends.
Executive presence is the spirit that wafts into the room alongside a good boss. It is the air of leadership, confidence, and authority embodied by someone in full command of their executive prowess.
In the age of the internet, a single negative event can define an individual or business.
Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset.
Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That’s a lot. If you work in these spaces, your online reputation is could be at stake.
It’s interesting to me how little faith people have in their own assets. Believing your own website doesn’t work or doesn’t bring you revenue is probably the first thing you should fix.
After years of working with businesses both small and large, I have seen numerous examples of companies focusing too heavily on being “right” as opposed to finding the best course of action when dealing with negative reviews.
Financial corporate communications & media relations is probably the most vital division within a bank, hedge fund or financial institution.
Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.
Today’s world of digital freedom and endless content forces the need for attention to protect your personal information like never before. If you find yourself in a position of expansion (big or small) people––good and bad––tend to take notice.
The internet has changed lives in more ways than we could likely quantify. From ordering socks and groceries to finding directions or talking to people around the world, the internet has evolved from a shared data trove to a universal information resource.
Public relations has been around for more than one hundred years, long before the advent of the internet. Yet in the digital age, another aspect of relations and reputation has emerged, online reputation management (ORM).
Here is what you need to know about content outreach, and how it can improve the online reputation of your business and boost revenue.
Twitter has become the social media tool of the twenty-first century. Thanks to the rapidity with which news can spread, directness with which favorites celebrities can be addressed, and ease with which the POTUS can make statements, Twitter has become a go-to resource for information.
Bad word-of-mouth can cost your business tremendous revenue, and in this digital era, your online reputation is word-of-mouth. Here is what you need to know about online reputation and how to manage it to prevent loss of revenue.
The prevalence of a digital marketplace changed the game. Take retail, for example. In earlier rounds, giant mega stores (like Walmart) came in and changed the marketplace experience.
You may have the best message in the world, but if no one hears it, how would they know? You may be the best at what you do, or make the best products, or serve a need in the industry that has the potential to disrupt markets and improve lives.
The popular party game, “two truths and a lie” played upon friends’ inability to distinguish truth from fiction. It amused soiree attendees with exaggerated truths and outright falsehoods, blended among outrageous true stories.
So many terms get thrown around in any field, but also when it comes to promoting your business and managing your brand. Even the word “brand” was virtually unknown to most everyone as little as a decade ago, the way that it is currently used and universally understood.
A news story, seen by hundreds of thousands of viewers, talks about an upcoming community cycling event. They cut to the owner of a bicycle shop, who gives input about the event. They cut back to the studio to wrap up the story.
Mob mentality: it’s what causes a deadly stampede at a Walmart for a Black Friday sale. It’s also what turns the comment of one annoying troll on a social media site into a major PR incident.
For better or worse, the head honcho creates the corporate atmosphere. CEO’s like Mark Zuckerberg are practically revered, while Uber founder Travis Kalanick recently resigned as CEO, primarily after ongoing press regarding various corporate culture problems.
Some people seem to thrive under pressure: emergency room doctors, firefighters, even kindergarten teachers. Reputation management companies also thrive in a crisis, but with a proactive plan to protect your business from loss of reputation, you might never have to go into crisis mode.
You may have heard that “any news is good news.” That proverb or phrase, in any of its incarnations, could be said to be the biggest myth in public relations: indeed, a bad reputation can kill your business.
Building credibility is an essential component of being a professional in any business. Whether you are a scientist, hair stylist, or entrepreneur, building up a reputation of being an expert at what you do is key to attracting new followers and clients.
Business blogging is an integral way to build awareness about your brand, while also entertaining and informing your audience. Active and consistent blogging can be a very powerful tool when it comes to online reputation management.
The basic nature of the Internet and social media is indeed a game in power of persuasion by numbers. In order to win the game, you’ll need some assistance from the experts.
Online review sites such as Complaints Board provide a forum for positive or negative reviews which can either make or break your online reputation.
Whether it’s pursuing personal connections or propelling your livelihood, projecting your image in cyber space is almost a given in today’s technology driven world.
Congratulations, you are getting your startup off the ground! Maybe right now, like Thomas Edison said, opportunity is dressed in overalls and looks like work, but you have a vision and you are bringing it to life.
As anyone in marketing will tell you, consumers have a very sensitive BS-meter these days. Young people, especially, have been inundated with so much advertising and pandering their entire lives, they recognize insincerity in a heartbeat.
Slanders comments. Libel. Complaints. Loss of face. Sullied name. There are lots of terms for possible defamation of you or your business. Here’s your guide for deciphering the terms and assessing the damage.
As any small business owner can tell you, negative word of mouth and bad reviews can kill your business. But finding your name on the Ripoff Report: devastating. The good news is, you can address (and even remove!) a ripoff report. Here are the steps:
The digital age has been a game changer for business: from online and overseas sales, to virtual shops and even email, American commerce has dramatically altered in the last 20 years. In just the last few years another major change occurred: online reviews through agencies such as Yelp and Google Places.
In your nonprofit, as in all businesses, the tiniest whiff of a juicy rumor can cause a snowball. In a for-profit business, these snowballing reputation issues can cause a reduction in sales, a possible boycott, and even in some cases, issues with vendors or suppliers.
Slander is a term used to define oral defamation. In the online world, you may deal with a number of slanderers, who communicate untrue things about your company to an audience in an attempt to damage your reputation.
In 1998, Mario Costeja Gonzalez was forced to sell his property due to social security debts. The sale of this property was reported by the government on its website.
In the legislative world, the Internet is still a newcomer. It’s challenging to figure out how laws intended to apply to real-world behavior should apply to online activity.
As an SME or a large organization in any industry, negative publicity can damage your business reputation and cost you clients, yet it’s one of the caveats of being open to the public.
As seen in various parts of the globe, there is a growing customer awareness about the operation of insurance companies. This has caused a shift towards a market in which customer choice becomes the defining factor in selection of a company.
Privacy advocates are raising concerns about the safety of using cloud storage services after sexually explicit photos of A-list Hollywood celebrities were reportedly hacked from Apple iCloud. The names include the likes of Jennifer Lawrence, Amber Heard, Kate Upton and Kim Kardashian.
Managing your company’s reputation is increasingly crucial in today’s digital day and age.
The last few years has seen seismic cultural shifts brought about by new communication channels, digital technologies and non-stop expansion of social networks.
Despite the economic quagmire faced by company CEOs in this day and age, client expectations continue to climb the ladder – especially when it comes to corporate reputation. Creating a reputation is easy, boosting a positive reputation is extremely daunting.
The EU’s new law granting people a ‘right to be forgotten’ is censoring the internet, paving new ways to remove negative information, and allowing criminals to make their histories disappear. The verdict of the law requires Google to remove links redirecting to information about them.
Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.
With Strixus Clearview it is possible to identify both reputation and cyber security threats with government intelligence level precision and react promptly via the appropriate channel.
After a full week of Christmas, most of which I really enjoyed but as always, sprinkled with stress, demands and status quo, I decided to sit down and take a rear-view look at 2013, the year of online reputation management.
Warren Buffett said “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless”, and expressed similar concepts on the time it takes to build and destroy a reputation.
Google has overhauled its search algorithm to better deal with the evolution in web users’ queries, launching its “Hummingbird”, a revised algorithm which is now affecting around 90% of Google searches.
Your Digital Wall matters more than you think in terms of reputation, recognition and business goals. You may already know that Google page 1 is your real visit card, and you may have already taken some steps in taking care of your online reputation.
The age of CV is over. Recruiters don’t spend as much time on them as they used to in the past. They want to get an overall impression of a candidate, based not only on a list of education experiences and professional achievements, but also on their personality, visibility and non professional traits.
For most web users, this is enough to captivate their attention and not go anywhere else. In fact 75% of web users searching for a brand will not go further than this top area and select one of the 5 dominating search results listed above.
If you own or manage a hotel, you know that online reviews and digital presence are one of the best sources of new customers. Having an excellent reputation will help you gain more customers and you need to continually improve it to be the best.
Back when I first started at Massive the one thing which struck me the most was the naive blindness by which people trusted Google. Google had become the new “truth”. Essentially, if Google shows it, then it has some truth to it – at least in the consumers eyes.
Here are some proactive reputation management solutions which can be implemented now within your medical practice. These have also been found to be the primary source of negative reviews or articles on doctors.
There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can’t be judged with only one version told, your turn will come to explain why you are right, or – at least – state the “truth” as you see it.
Harnessing the power of media contacts, online publications, creative strategies, social engagement and much more, the Public Relations industry has the internet at its finger tips.
It is no secret that online reviews are often – to say the least – imprecise, if not deliberately untrue and misleading. Sometimes they are not impartial, sometimes they are the result of competitors’ attempts to damage other businesses…
In the words of Stephen Covey, being effective means learning to do ‘that which produces the desired result’. Reputation management requires several traits that make goals more easily achievable. Let’s try to break down what these traits are and how they help reputation managers work smarter.
What do people think about you? Wouldn’t it be great to know it? Social media is probably the best platform to monitor sentiment and quickly understand which decisions to make and what to change in your company, brand or product.
Since there is an abundance of online marketplace websites that feature reviews from customers, it’s obvious that companies and individuals are going to take advantage of this and hire people to write five-star reviews about a book they’ve never read, or to put down a competitor’s products.
Reputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire. Though most of these quotes don’t specifically refer to maintaining a clean reputation online, their messages ring true in most any situation.
Executive reputation management starts long before cleaning up bad reviews. The proactive approach is through educating the executive.
Bad reviews can destroy a business. How do you avoid bad reviews from happening, or if they exist, how do you remove them?
A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer a “nice to have” or something “only the big guys do”. It has become part of every successful business model.
In 2011 the use of black hat online reputation management was everywhere. And it worked. Black hat SEOs and reputation companies were able to effectively demoted unwanted links using these spam techniques.
When we ask people what they think online reputation management is, the usual response is a dumbfounded look of ignorance. But for some, the immediate concept of this new service is that it is a form of online PR one’s “Internet Resumé”.
Crisis Management is the new corporate rage. Formulating, preparing and training for every PR crisis has to be included in every business model and—it has to be perfect.
Unwanted search results are more prevalent today than ever before. The wall between privacy and public is getting thinner and thinner. What does that mean for you?
Removing bad reviews, complaints or slander from ComplaintsBoard.com is not a simple task, without professional help. However, Massive guarantees results. Find out more.
All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.
This article is pointed primarily at US bloggers, journalists and content writers. It serves as a general guideline for defining online defamation and the rights and boundaries of anyone who post online.
Somebody might be damaging your reputation on the internet at this very moment. Posting something untrue on a blog, emailing false information to writers and journalists, creating hate sites with the purpose of spreading inaccurate information about you or your company.