While Bing and other search engines have made some gains in recent years, Google is still the biggest game in […]
Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset.
It’s interesting to me how little faith people have in their own assets. Believing your own website doesn’t work or doesn’t bring you revenue is probably the first thing you should fix.
Financial corporate communications & media relations is probably the most vital division within a bank, hedge fund or financial institution.
Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.
Today’s world of digital freedom and endless content forces the need for attention to protect your personal information like never before. If you find yourself in a position of expansion (big or small) people––good and bad––tend to take notice.
The internet has changed lives in more ways than we could likely quantify. From ordering socks and groceries to finding directions or talking to people around the world, the internet has evolved from a shared data trove to a universal information resource.
Public relations has been around for more than one hundred years, long before the advent of the internet. Yet in the digital age, another aspect of relations and reputation has emerged, online reputation management (ORM).
Here is what you need to know about content outreach, and how it can improve the online reputation of your business and boost revenue.
Twitter has become the social media tool of the twenty-first century. Thanks to the rapidity with which news can spread, directness with which favorites celebrities can be addressed, and ease with which the POTUS can make statements, Twitter has become a go-to resource for information.
Bad word-of-mouth can cost your business tremendous revenue, and in this digital era, your online reputation is word-of-mouth. Here is what you need to know about online reputation and how to manage it to prevent loss of revenue.
The prevalence of a digital marketplace changed the game. Take retail, for example. In earlier rounds, giant mega stores (like Walmart) came in and changed the marketplace experience.
You may have the best message in the world, but if no one hears it, how would they know? You may be the best at what you do, or make the best products, or serve a need in the industry that has the potential to disrupt markets and improve lives.
The popular party game, “two truths and a lie” played upon friends’ inability to distinguish truth from fiction. It amused soiree attendees with exaggerated truths and outright falsehoods, blended among outrageous true stories.
So many terms get thrown around in any field, but also when it comes to promoting your business and managing your brand. Even the word “brand” was virtually unknown to most everyone as little as a decade ago, the way that it is currently used and universally understood.
A news story, seen by hundreds of thousands of viewers, talks about an upcoming community cycling event. They cut to the owner of a bicycle shop, who gives input about the event. They cut back to the studio to wrap up the story.
Mob mentality: it’s what causes a deadly stampede at a Walmart for a Black Friday sale. It’s also what turns the comment of one annoying troll on a social media site into a major PR incident.
For better or worse, the head honcho creates the corporate atmosphere. CEO’s like Mark Zuckerberg are practically revered, while Uber founder Travis Kalanick recently resigned as CEO, primarily after ongoing press regarding various corporate culture problems.
Some people seem to thrive under pressure: emergency room doctors, firefighters, even kindergarten teachers. Reputation management companies also thrive in a crisis, but with a proactive plan to protect your business from loss of reputation, you might never have to go into crisis mode.
Building credibility is an essential component of being a professional in any business. Whether you are a scientist, hair stylist, or entrepreneur, building up a reputation of being an expert at what you do is key to attracting new followers and clients.
Whether it’s pursuing personal connections or propelling your livelihood, projecting your image in cyber space is almost a given in today’s technology driven world.
Privacy advocates are raising concerns about the safety of using cloud storage services after sexually explicit photos of A-list Hollywood celebrities were reportedly hacked from Apple iCloud. The names include the likes of Jennifer Lawrence, Amber Heard, Kate Upton and Kim Kardashian.
The last few years has seen seismic cultural shifts brought about by new communication channels, digital technologies and non-stop expansion of social networks.
After a full week of Christmas, most of which I really enjoyed but as always, sprinkled with stress, demands and status quo, I decided to sit down and take a rear-view look at 2013, the year of online reputation management.
Warren Buffett said “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless”, and expressed similar concepts on the time it takes to build and destroy a reputation.
Google has overhauled its search algorithm to better deal with the evolution in web users’ queries, launching its “Hummingbird”, a revised algorithm which is now affecting around 90% of Google searches.
Your Digital Wall matters more than you think in terms of reputation, recognition and business goals. You may already know that Google page 1 is your real visit card, and you may have already taken some steps in taking care of your online reputation.
For most web users, this is enough to captivate their attention and not go anywhere else. In fact 75% of web users searching for a brand will not go further than this top area and select one of the 5 dominating search results listed above.
Back when I first started at Massive the one thing which struck me the most was the naive blindness by which people trusted Google. Google had become the new “truth”. Essentially, if Google shows it, then it has some truth to it – at least in the consumers eyes.
Here are some proactive reputation management solutions which can be implemented now within your medical practice. These have also been found to be the primary source of negative reviews or articles on doctors.
It is no secret that online reviews are often – to say the least – imprecise, if not deliberately untrue and misleading. Sometimes they are not impartial, sometimes they are the result of competitors’ attempts to damage other businesses…
What do people think about you? Wouldn’t it be great to know it? Social media is probably the best platform to monitor sentiment and quickly understand which decisions to make and what to change in your company, brand or product.
Since there is an abundance of online marketplace websites that feature reviews from customers, it’s obvious that companies and individuals are going to take advantage of this and hire people to write five-star reviews about a book they’ve never read, or to put down a competitor’s products.
Executive reputation management starts long before cleaning up bad reviews. The proactive approach is through educating the executive.
When we ask people what they think online reputation management is, the usual response is a dumbfounded look of ignorance. But for some, the immediate concept of this new service is that it is a form of online PR one’s “Internet Resumé”.
This article is pointed primarily at US bloggers, journalists and content writers. It serves as a general guideline for defining online defamation and the rights and boundaries of anyone who post online.
Somebody might be damaging your reputation on the internet at this very moment. Posting something untrue on a blog, emailing false information to writers and journalists, creating hate sites with the purpose of spreading inaccurate information about you or your company.