Brook Zimmatore
Author
Brook Zimmatore
Brook Zimmatore is the Co-Founder & CEO at Massive. You can reach him directly at bz[at]massive.pr.
Posted in General News

The new roaring 20s of Brands

Every brand should reach for unprecedented exposure, reach, and communication over the next decade.

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The power of Google News and what your website needs to do to harness it

Google News is arguably the leading source of information in the world. Here’s how to leverage it.

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What Reputation Management Can and Can’t Do For Your Business

Reputation management companies specialize in finding and addressing this false and misleading information. Through a variety of channels, these companies work to have erroneous information removed.

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Leadership Branding: 8 Easy Steps To Become An Executive Influencer

It’s not just social influencers who are leveraging the strength of social media. Today we see industry executives assuming the role as influencers as a key strategy to shape brands and trends.

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Couple Executive Presence And Mindfulness Builds Leadership Qualities

Executive presence is the spirit that wafts into the room alongside a good boss. It is the air of leadership, confidence, and authority embodied by someone in full command of their executive prowess.

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How Google Search Results Shape, and Sometimes Distort, Public Opinion – and Why You Should Care

In the age of the internet, a single negative event can define an individual or business.

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Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset.

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Managing Your Online Reputation in The Travel Industry

Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That’s a lot. If you work in these spaces, your online reputation is could be at stake.

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Online Reputation Management: Hunt or Be Hunted

In our society, it pays to be on top. As you build your brand and expand, you’re more likely to be thrown to the sharks. In the digital world, this is equated to Defamation––and it sucks.

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Leverage Media to Make a Powerful Website and Own Your Brand

It’s interesting to me how little faith people have in their own assets. Believing your own website doesn’t work or doesn’t bring you revenue is probably the first thing you should fix.

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How David Harbour “Tide” The Superbowl

Aside from being completely epic (and gave the Eagles their first Superbowl win in franchise history), the real highlight of the night was David Harbour’s “It’s a Tide Ad” commercials.

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Negative Reviews and the High Cost of Always Being ‘Right’

After years of working with businesses both small and large, I have seen numerous examples of  companies focusing too heavily on being “right” as opposed to finding the best course of action when dealing with negative reviews.

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Building Confidence: The Latest Trends in Financial Media & Communications

Financial corporate communications & media relations is probably the most vital division within a bank, hedge fund or financial institution.

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Forbes: Why Massive Alliance’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That’s it.

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Google Reviews – Putting your Business on the Map

Maybe you’re a small business just getting started; or perhaps you’re old school and have been around a long time but have no real presence online.

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Is Your Privacy Guard Down? Careful, Your Online Reputation Could be at Stake…

Today’s world of digital freedom and endless content forces the need for attention to protect your personal information like never before.  If you find yourself in a position of expansion (big or small) people––good and bad––tend to take notice. 

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How to use Media Relations to Kick Off a Brand

Since time immemorial media relations, or some variation of it, has been used to influence public opinion on brands, products and services.

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Yelp! The Scary State of Affairs at Yelp.com

There are currently 2.8 million businesses listed on Yelp.  As of this year, approximately 145 million people use Yelp every month. This includes almost 30 million non-US visitors.

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online reputation tools

5 Things You Didn’t Know Online Reputation Management Could Do

The internet has changed lives in more ways than we could likely quantify. From ordering socks and groceries to finding directions or talking to people around the world, the internet has evolved from a shared data trove to a universal information resource.

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public relations

Public Relations vs Online Reputation Management: What is the Difference?

Public relations has been around for more than one hundred years, long before the advent of the internet. Yet in the digital age, another aspect of relations and reputation has emerged, online reputation management (ORM). 

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social media and online reputation

Content Outreach: How it Can Improve the Online Reputation of Your Business

Here is what you need to know about content outreach, and how it can improve the online reputation of your business and boost revenue.

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twitter and online reputation

Guide to Online Reputation Repair Using Twitter SEO

Twitter has become the social media tool of the twenty-first century.  Thanks to the rapidity with which news can spread, directness with which favorites celebrities can be addressed, and ease with which the POTUS can make statements, Twitter has become a go-to resource for information.

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online reputation management and revenue loss

How Online Reputation Management Prevents Revenue Loss

Bad word-of-mouth can cost your business tremendous revenue, and in this digital era, your online reputation is word-of-mouth. Here is what you need to know about online reputation and how to manage it to prevent loss of revenue.

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online reputation and business success

Why Your Online Reputation is so Important for Business Success

The prevalence of a digital marketplace changed the game. Take retail, for example. In earlier rounds, giant mega stores (like Walmart) came in and changed the marketplace experience.

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online rankings

Online Rankings: Why They Still Matter in Online Reputation Management

You may have the best message in the world, but if no one hears it, how would they know? You may be the best at what you do, or make the best products, or serve a need in the industry that has the potential to disrupt markets and improve lives.

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fake news online reputation management

Combat the Fake News Epidemic Through Online Reputation Management

The popular party game, “two truths and a lie” played upon friends’ inability to distinguish truth from fiction. It amused soiree attendees with exaggerated truths and outright falsehoods, blended among outrageous true stories.

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online reputation management and seo

Online Reputation Management vs SEO: What’s the Difference

So many terms get thrown around in any field, but also when it comes to promoting your business and managing your brand. Even the word “brand” was virtually unknown to most everyone as little as a decade ago, the way that it is currently used and universally understood.

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online reputation media coverage

How Your Online Reputation Can Benefit from Media Coverage

A news story, seen by hundreds of thousands of viewers, talks about an upcoming community cycling event. They cut to the owner of a bicycle shop, who gives input about the event. They cut back to the studio to wrap up the story.

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maintaining your reputation

Mob Mentality on Social Media: How to Respond While Maintaining Your Reputation

Mob mentality: it’s what causes a deadly stampede at a Walmart for a Black Friday sale. It’s also what turns the comment of one annoying troll on a social media site into a major PR incident.

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ceo reputation management

CEO Reputation Management: Why You Need a PR Firm

For better or worse, the head honcho creates the corporate atmosphere. CEO’s like Mark Zuckerberg are practically revered, while Uber founder Travis Kalanick recently resigned as CEO, primarily after ongoing press regarding various corporate culture problems.

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business reputation

Proactive Crisis Management: How to Protect Your Business Reputation

Some people seem to thrive under pressure: emergency room doctors, firefighters, even kindergarten teachers. Reputation management companies also thrive in a crisis, but with a proactive plan to protect your business from loss of reputation, you might never have to go into crisis mode.

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reputation management and ethics

The Important Role Ethics Plays in Reputation Management

You may have heard that “any news is good news.” That proverb or phrase, in any of its incarnations, could be said to be the biggest myth in public relations: indeed, a bad reputation can kill your business. 

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reputation management

Guide to Building Business Credibility through Reputation Management

Building credibility is an essential component of being a professional in any business. Whether you are a scientist, hair stylist, or entrepreneur, building up a reputation of being an expert at what you do is key to attracting new followers and clients.

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online reputation management

Business Blogging: How it Can Improve Your PR Efforts

Business blogging is an integral way to build awareness about your brand, while also entertaining and informing your audience. Active and consistent blogging can be a very powerful tool when it comes to online reputation management.

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online reputation management

Complaints Board: How to Resolve Negative Reviews

Gossip is an ancient and potent tool. How you choose to wield it, directly determines your success or failure in virtually every facet of your life.

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online defamation

Why You Need a PR Expert to Help with Online Defamation Removal

The basic nature of the Internet and social media is indeed a game in power of persuasion by numbers. In order to win the game, you’ll need some assistance from the experts.

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Online Review Sites Can Make Or Break Your Online Reputation

Online review sites such as Complaints Board provide a forum for positive or negative reviews which can either make or break your online reputation.

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Handling Complaints Posted on “Ripoff Report”

Despite your company’s best efforts to maintain a positive online reputation, you may still receive negative reviews. Fortunately, it is possible to remediate these complaints.

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online-reputation-management

How To Protect (or Destroy) Your Reputation Online: Safeguarding Your Brand From the Unknown

Whether it’s pursuing personal connections or propelling your livelihood, projecting your image in cyber space is almost a given in today’s technology driven world.

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5-things-that-can-smear-a-startups-reputation

5 Things that Can Smear a Startup’s Reputation

Congratulations, you are getting your startup off the ground! Maybe right now, like Thomas Edison said, opportunity is dressed in overalls and looks like work, but you have a vision and you are bringing it to life.

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Online Reviews Evaluation Inspection Assessment Auditing Concept

5 Common Mistakes Companies Make When Requesting Online Reviews

As anyone in marketing will tell you, consumers have a very sensitive BS-meter these days.  Young people, especially, have been inundated with so much advertising and pandering their entire lives, they recognize insincerity in a heartbeat.

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online-complaints-vs-slander

Online Complaints vs Slander: What’s the Difference?

Slanders comments. Libel. Complaints.  Loss of face.  Sullied name.  There are lots of terms for possible defamation of you or your business.  Here’s your guide for deciphering the terms and assessing the damage.

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ripoff-report

Ripoff Report 101: Addressing and Removing Them

As any small business owner can tell you, negative word of mouth and bad reviews can kill your business. But finding your name on the Ripoff Report: devastating. The good news is, you can address (and even remove!) a ripoff report. Here are the steps:

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removing-negative-online-reviews

5 Steps to Removing Defamatory & Anonymous Online Reviews

The digital age has been a game changer for business: from online and overseas sales, to virtual shops and even email, American commerce has dramatically altered in the last 20 years. In just the last few years another major change occurred: online reviews through agencies such as Yelp and Google Places.

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Reputation & Your Nonprofit

In your nonprofit, as in all businesses, the tiniest whiff of a juicy rumor can cause a snowball. In a for-profit business, these snowballing reputation issues can cause a reduction in sales, a possible boycott, and even in some cases, issues with vendors or suppliers.

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How To Address Online Video Slander & Reclaim Your Reputation

Slander is a term used to define oral defamation. In the online world, you may deal with a number of slanderers, who communicate untrue things about your company to an audience in an attempt to damage your reputation.

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Lessons From The Starbucks Campaign Disaster

Starbucks, like Apple, usually has campaigns that are a huge hit. Like Apple, Starbucks is not without controversy, but in most ways, their campaigns make a significant impact in their target demographic.

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Be Careful Of The Streisand Effect While Fixing Your Online Image

In 1998, Mario Costeja Gonzalez was forced to sell his property due to social security debts. The sale of this property was reported by the government on its website.

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The Changing Legal Landscape Of Hate Speech & Content

In the legislative world, the Internet is still a newcomer. It’s challenging to figure out how laws intended to apply to real-world behavior should apply to online activity.

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4 Key Strategies To Effectively Deal With Negative Publicity

As an SME or a large organization in any industry, negative publicity can damage your business reputation and cost you clients, yet it’s one of the caveats of being open to the public.

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Importance Of Reputation Management For The Insurance Industry

As seen in various parts of the globe, there is a growing customer awareness about the operation of insurance companies. This has caused a shift towards a market in which customer choice becomes the defining factor in selection of a company.

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How To Report & Remove A Hate Website

Seemingly, the internet continues to be the ‘Wild West’ of content and communications… Anyone can create a free blog site to say whatever they want with little or no consequences.

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How Cloud Storage Sites Can Protect Their Reputation After Celebrity Photo Leak

Privacy advocates are raising concerns about the safety of using cloud storage services after sexually explicit photos of A-list Hollywood celebrities were reportedly hacked from Apple iCloud. The names include the likes of Jennifer Lawrence, Amber Heard, Kate Upton and Kim Kardashian.

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co-c

The Crucial Steps To Build An Effective Company Reputation Online

Managing your company’s reputation is increasingly crucial in today’s digital day and age.

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online-reputation-strategy

5 Ways To Clean Up Your Reputation On The Internet

The last few years has seen seismic cultural shifts brought about by new communication channels, digital technologies and non-stop expansion of social networks.

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executives

5 Ways CEOs Can Boost Corporate Reputation

Despite the economic quagmire faced by company CEOs in this day and age, client expectations continue to climb the ladder – especially when it comes to corporate reputation. Creating a reputation is easy, boosting a positive reputation is extremely daunting.

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google_europe

The Ultimate Guide to EU’s Right To Be Forgotten

The EU’s new law granting people a ‘right to be forgotten’ is censoring the internet, paving new ways to remove negative information, and allowing criminals to make their histories disappear. The verdict of the law requires Google to remove links redirecting to information about them.

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Massive discusses Reputation Management at the Chartered Institute of Marketing, London

Founded in 1911 by two salesmen in London, the Chartered Institute of Marketing (CIM) in London has been home to many of the marketing Greats in the UK with recognition from the Prime Minister as the “reception place for successful businesses”.

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Online Reputation Management for Politicians: What Really Matters

With Strixus Clearview it is possible to identify both reputation and cyber security threats with government intelligence level precision and react promptly via the appropriate channel.

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5 Critical Online Reputation Management Metrics

Individuals and companies that want to take control of their online image often wonder how online reputation management really works.

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A Review of Online Reputation Management: Costs & Services

After a full week of Christmas, most of which I really enjoyed but as always, sprinkled with stress, demands and status quo, I decided to sit down and take a rear-view look at 2013, the year of online reputation management.

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Recovering after a Reputation Crisis [Infographic]

Warren Buffett said “If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless”, and expressed similar concepts on the time it takes to build and destroy a reputation.

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How to Exploit the Hummingbird Effect to Improve Your Online Reputation

Google has overhauled its search algorithm to better deal with the evolution in web users’ queries, launching its “Hummingbird”, a revised algorithm which is now affecting around 90% of Google searches.

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What Users Actually Do When They Search Your Name on Google

Your Digital Wall matters more than you think in terms of reputation, recognition and business goals. You may already know that Google page 1 is your real visit card, and you may have already taken some steps in taking care of your online reputation.

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5 Things Job Seekers Don’t Know about Online Reputation

The age of CV is over. Recruiters don’t spend as much time on them as they used to in the past. They want to get an overall impression of a candidate, based not only on a list of education experiences and professional achievements, but also on their personality, visibility and non professional traits.

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How to Dominate the First Page of Google’s Search Results and Protect Your Reputation

For most web users, this is enough to captivate their attention and not go anywhere else. In fact 75% of web users searching for a brand will not go further than this top area and select one of the 5 dominating search results listed above.

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How to Improve Your Hotel’s Reputation

If you own or manage a hotel, you know that online reviews and digital presence are one of the best sources of new customers. Having an excellent reputation will help you gain more customers and you need to continually improve it to be the best.

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The Price of Your (Bad) Reputation

Back when I first started at Massive the one thing which struck me the most was the naive blindness by which people trusted Google. Google had become the new “truth”. Essentially, if Google shows it, then it has some truth to it – at least in the consumers eyes.

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Proactive Reputation Management for Doctors and Medical Practices

Here are some proactive reputation management solutions which can be implemented now within your medical practice. These have also been found to be the primary source of negative reviews or articles on doctors.

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How to Respond to Critics and Write a Successful Rebuttal

There is no doubt that the first step to restoring your reputation is making your voice heard. As facts can’t be judged with only one version told, your turn will come to explain why you are right, or – at least – state the “truth” as you see it.

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Public Relations: The Force Behind Real Internet Results

Harnessing the power of media contacts, online publications, creative strategies, social engagement and much more, the Public Relations industry has the internet at its finger tips.

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Should we trust online reviews?

It is no secret that online reviews are often – to say the least – imprecise, if not deliberately untrue and misleading. Sometimes they are not impartial, sometimes they are the result of competitors’ attempts to damage other businesses…

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Planning for and Managing a Social Media Crisis — 360PR Blog

How to manage a social media crisis

Brands of any size which want to be active online know that they have to deal with several types of critical situations.

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The 7 Habits of Highly Effective Reputation Managers

In the words of Stephen Covey, being effective means learning to do  ‘that which produces the desired result’. Reputation management requires several traits that make goals more easily achievable. Let’s try to break down what these traits are and how they help reputation managers work smarter.

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A Social Media Monitoring Guide by CIPR

What do people think about you? Wouldn’t it be great to know it? Social media is probably the best platform to monitor sentiment and quickly understand which decisions to make and what to change in your company, brand or product.

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47 Ideas to Improve Your Online Reputation

Improving your online reputation does not always require huge amounts of time or money. There are several things you can do to make your digital presence work better for your personal and business goals.

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Fighting Fake Online Reviews

Since there is an abundance of online marketplace websites that feature reviews from customers, it’s obvious that companies and individuals are going to take advantage of this and hire people to write five-star reviews about a book they’ve never read, or to put down a competitor’s products.

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20 Great Quotes on Online Reputation Management

Reputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire. Though most of these quotes don’t specifically refer to maintaining a clean reputation online, their messages ring true in most any situation.

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Proactive Steps for Executive Reputation Management

Executive reputation management starts long before cleaning up bad reviews. The proactive approach is through educating the executive.

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Apologise

The Ultimate Guide to Avoid and Resolve Negative Reviews

Bad reviews can destroy a business. How do you avoid bad reviews from happening, or if they exist, how do you remove them?

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Suppressing Negative Search Results: Google Reputation Repair

A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer a “nice to have” or something “only the big guys do”. It has become part of every successful business model.

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How Not To Do Online Reputation Management

Learn from mistakes of others and avoid these techniques in online reputation management.

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Black Hat Online Reputation Management: Is It Effective?

In 2011 the use of black hat online reputation management was everywhere. And it worked. Black hat SEOs and reputation companies were able to effectively demoted unwanted links using these spam techniques.

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Corporate Online Reputation Management: New Age Social Media

When we ask people what they think online reputation management is, the usual response is a dumbfounded look of ignorance. But for some, the immediate concept of this new service is that it is a form of online PR one’s “Internet Resumé”.

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How to Deal with Online Defamation Effectively

Depending on who you talk to, you’ll get a different answer to the question: “How do I deal with online defamation.” The answer is not a simple one, but we will do our best to lay it our for you here.

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Multi-prong reputation management

The Death Knell of A Defamation Attack

Someone, trying to get a business advantage, posts on a few different review sites some bad reviews, some defamatory material, and now you’ve entered the realm of “Online Reputation Management.”

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Mind impression

Crisis Management Strategy – Healing A Burned Reputation

Crisis Management is the new corporate rage. Formulating, preparing and training for every PR crisis has to be included in every business model and—it has to be perfect.

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The Best Websites for DIY Online Reputation Management

Unwanted search results are more prevalent today than ever before. The wall between privacy and public is getting thinner and thinner. What does that mean for you?

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A Visual Guide to ORM: What’s Missing?

In their Ultimate Guide to Monitoring Your Online Reputation, Trackur guys show us what are the main ingredients in identifying and achieving major online reputation management goals.

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How to Bury Negative Google Results

Whether personal or business, you can to some degree be in control of your name or company’s reputation. Only severe cases require professionals.

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LinkedIn Get Introduced Feature

The Power of Reputation Management and LinkedIn

What is reputation management all about? To sum it up simply, reputation management is a form of PR which includes the aggressive saturation of content into as many outlets as can be reached.

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How to remove bad reviews from ComplaintsBoard.com

Removing bad reviews, complaints or slander from ComplaintsBoard.com is not a simple task, without professional help. However, Massive guarantees results. Find out more.

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Legal Actions Against Negative Reviews

All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.

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Online Defamation – Definitions, Recourse and Legal

This article is pointed primarily at US bloggers, journalists and content writers. It serves as a general guideline for defining online defamation and the rights and boundaries of anyone who post online.

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4 Actions to Take When Dealing With Internet Defamation

Somebody might be damaging your reputation on the internet at this very moment. Posting something untrue on a blog, emailing false information to writers and journalists, creating hate sites with the purpose of spreading inaccurate information about you or your company.

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