Modern consumers make most of their travel and hospitality/hoteling choices based on online reviews or articles and so the online reputation of businesses in the travel industry matter more than ever before. Gone are the days of travel agents and travel magazines providing exclusive insight; many of them did not survive into the twenty first century. Today’s travelers expect to be able to find locations and accommodations of every size in the palm of their hands.
That also means that, for those companies practicing effective travel marketing for hotels, airlines, travel groups, tourism companies and the like the effectiveness of marketing comes down to which influencers you know. The travel and hospitality industry can reach more customers than ever before through personal blogs, social media influencers and travel journalists. Paralleling this, tou can drive visitors to your area with the right reviews and effectively placed content.
Previously unknown “hole in the wall” places have become internet hotspots. Off-the-beaten path hikes or towns have become tourist destinations. Here’s how it works.
Correctly asses your existing online reputation in terms of visibility using all the analytics and search results you can find. Determine your strengths and weaknesses and define where you want to be. Your influencer marketing depends on correctly defining your search criteria for most common searches and applicable audience.
Identify Travel Influencers
Identify the most effective resources for visibility and expansion of your business. This can be done by matching your desired targeted audience and keywords against high-powered travel influencers, bloggers and journalists which exist online.
Pitch your story
Every place has a story. Romantic, wild, adventurous, relaxing, historical etc. Airlines which focus on travel marketing push messages like “Unhinge yourself from the everyday world” and build a story around how they help people accomplish this.
Never think you are too small
Whether you are a stand-alone hotel, a city or small town looking to become a tourist destination, or a one-of-a-kind attraction, we can help you create an online presence, manage your brand, and build an incredible online reputation.