Twitter has become the social media tool of the twenty-first century. Thanks to the rapidity with which news can spread, directness with which favorites celebrities can be addressed, and ease with which the POTUS can make statements, Twitter has become a go-to resource for information.
Despite an estimated 328 million active users, what you may not realize is the ways in which Twitter can be used for social media reputation management. If you are looking to boost your personal or brand reputation, Twitter may be the tool you’ve been missing.
Twitter and SEO
If you google your name, your company’s name, or your brand slogan and your official Twitter feed does not come up on the first page of search results, you can pretty much bet that you’re not using the full potential of Twitter for managing social media reputation.
Twitter may not be optimized in some of the ways that you’re expecting, but it should still rank high in search results. Particularly if you find that any negative posts, rumors, slander, or other undesired related content do appear on the first page, it’s time to do some serious work on your search engine optimization (SEO).
When Twitter is effectively utilized, you not only will see your official Twitter pages come up within the first few results, but also sample tweets. Those sample tweets can also give potential customers a glimpse of your online persona, thereby aiding your brand reputation management.
Tap into Twitter
Here’s your guide to getting started with Twitter as a tool for online reputation repair. Skip any steps you have already completed, but fill in the holes in your own marketing strategies as you go along.
- Set up your handle—Make your handle the name and spelling as close to your name as possible. Keep in mind that underscores do not register as spaces, and can, therefore, prevent people from finding you. You also only get 16 characters, and if you have a common name it’s likely already taken. Do your best to match company name.
- Include your full name—You get a few more characters in the full name field, and it will always show as a headline with your tweets, so here you can put your official full name.
- Optimize your bio—If you still haven’t managed to fit your whole name, it can go here. This is also where you can succinctly describe your business, utilizing keywords that help represent you.
- Don’t skip website and location—You can finally include your website URL as a link here and don’t shorten it. If you do not have a specific location, you could skip that, but it’s best to at least include the headquarters location.
- Start tweeting!—Build content, and know that it will automatically be linked back to your Twitter profile.
- Join conversations—Include emojis, re-tweet, include pictures…do the things you see that others do so that you are not tweeting in a bubble.
- Expand!—Encourage friends and clients to follow you, “like” other posts (the little heart-shaped button). The more engaged you and your followers are, the more it will boost your SEO.
It’s that Simple
Using Twitter to boost your online reputation really is that simple. It does require a certain level of persistence, just like a website or any other social media site. You may be looking for instant engagement and followers on the level of top celebrity Twitter users, and it doesn’t often go that way.
Still, as you persist in being a part of the conversation, you get off the bench and into the game, thereby using Twitter SEO to improve your online reputation.