5 February 2013

Legal Actions Against Negative Reviews

Posted in Reputation management
Sheldon Hogarth

Author

As head of Massive’s Operations Team, Sheldon is an integral part of the effective machine-end of the company. He oversees and ensures the quality of all program execution in reputation management and corporate or political brand control.

All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.

If you are looking for legal support, please contact us directly and we will get you a free initial consultation with a defamation lawyer.

Easy publication, difficult removal

Even though social media, blogs and review sites provide an easy platform to express opinions, when malicious and defamatory content needs to removed, this is not something you can do in a few hours. The bad news, in fact, is that more than 95% of these website content removals require court orders. If your company has been damaged by negative online reviews, here at Massive we can definitely help you out with our Bad Reviews Removal service. Before you speak with one of our consultants, there are a few things you should be aware of.

Is it really you?

Is the cyber libel really about you, your brand name or your company? Sometimes there are cases of homonymy, where nothing can actually be done to remove comment/reviews/defamatory content. The best option is to publish a sort of preventive defense to let people know that the company or person with the same name is not yours.

Direct contact

The easiest things are sometimes the ones that get neglected. Before going any further, it’s essential to contact the source and ask for the removal directly. Was your attempt unsuccessful?

False information

Is the information published really false? Unless the online review contains a false claim, it is not possible to have legal actions against the reviewer/website owner.

Alternative? Burying and removing negative reviews

When dealing with online reputation management, there are two routes that need to be considered. The first one is the removal / legal action process. However, there is another one that gets less attention but is as effective as the first one and involves less conflict with other people. What I’m talking about is the power of SEO. But burying unwanted Google results is possible.

SEO is an acronym for Search Engine Optimization. With the help of experts and targeted content marketing strategies, you can have negative reviews / hate sites rank progressively lower and lower. The end result is a “clean” search engine result page and a massive reduction of your brand name defamation.

Need help?

Any reputable ORM company will have a vast network of legal connections, as 85% of all online defamation will eventually end up with the lawyer. Massive has helped firms win millions in punitive damages based on loss revenue on repute. Check out our legal page for more information or contact us to discuss you case at no cost.

Sheldon Hogarth

Author

As head of Massive’s Operations Team, Sheldon is an integral part of the effective machine-end of the company. He oversees and ensures the quality of all program execution in reputation management and corporate or political brand control.
All Western countries have free speech as a right in their Constitutions. Unfortunately, such a right is sometimes used against us. Internet allows people to publish easily several types of content, and there is no filter to prevent false information about your company or brand from being posted online.

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Our Reputation Engineers are available to discuss your case.

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