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All Posts By

Davie Reitze

Travel & Hospitality
April 23, 2018

Managing Your Online Reputation in The Travel Industry

Internationally, the travel and hospitality industry generates nearly 7.6 trillion dollars per year. That's a lot. If you work in these spaces, your online reputation is could be at stake. Unfortunately, most companies  struggle with how to properly manage their brand. As a result, they're subjected to all manner of…
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Online Reputation Management
March 20, 2018

Rihanna vs Snapchat: A Massive Reputation Mistake Which Cost Them Big

Snapchat reportedly just lost $800 million because of a singular ad that ran on their platform. Ouch. Obviously, no company is exempt from mistakes or PR failures––but this took it to some new lows. Online reputation management is an art, let's look at how they failed this semester's class: The…
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Online Reputation Management
March 16, 2018

Online Reputation Management: Hunt or Be Hunted

In our society, it pays to be on top. As you build your brand and expand, you're more likely to be thrown to the sharks. In the digital world, this is equated to Defamation––and it sucks. Besides making someone look bad, it weighs on them personally and professionally. It can…
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Online Reputation Management
March 14, 2018

Building a Brand’s Reputation: 50% of Consumers will Buy, if you Interacted on Social Media

If a company was at war, then social media is how you organize the troops. It ties directly into your online reputation is arguably the most effective way and means to build a brand. But how loyal will your troops be? Will they desert you in a moment of threat?…
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Energy & UtilityOnline Reputation Management
February 21, 2018

Media Services Tailored for Energy Companies: How to Control Your Energy Brand

The energy industry is a fickle thing. Energy services from large companies are subject to negative reviews and frequent customer complaints. In addition to the complaints, customers traditionally don't understand the value associated with switching to a more sustainable solution. Besides the numerous industries we work with, energy is one…
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Online Reputation Management
February 20, 2018

How Using Linkedin and Media Can Build Your Brand

One of the best tools for promoting your brand is Linkedin, primarily if you're in the B2B space. I've covered in previous articles how companies need to have a simple user-friendly website. The perfect way to compliment this is to have an optimized Linkedin page where consumers can find you.…
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HealthcareMedia Relations
February 19, 2018

How to Get Press Contacts and Pitch a Journalist in Today’s Digital Age

I have numerous press and Journalist contacts that I work with. I've screwed up my fair share of pitches––believe me. However, I have weathered the storm and pushed through to build my database over time. I've done the terrible pitches and every so often I'll here from my contacts telling…
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Online Reputation Management
February 14, 2018

When it Comes to Your Brand, The Little Things Matter

People tend to ignore their online reputation, it's a mistake. We truly live in an age where consumers own brands. People associate their online or company reputation with something else. In actuality, they're the same. An old maxim in PR is "there is no such thing as bad press", of…
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Media Relations
February 12, 2018

Leverage Media to Make a Powerful Website and Own Your Brand

It's interesting to me how little faith people have in their own assets. Believing your own website doesn't work or doesn't bring you revenue is probably the first thing you should fix. It's true, a website is more of something a company has so they can be found and contacted in…
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Online Reputation Management
February 6, 2018

How David Harbour “Tide” The Superbowl

Aside from being completely epic (and gave the Eagles their first Superbowl win in franchise history), the real highlight of the night was David Harbour's "It's a Tide Ad" commercials. Funny, brilliant and immediately struck a chord with audiences who have watched the Superbowl since day one––or are just tuning…
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Media Relations
February 5, 2018

Building Confidence: The Latest Trends in Financial Media & Communications

Financial corporate communications & media relations is probably the most vital division within a bank, hedge fund or financial institution. Over the past 20 years, VPs of Communications and/or similar job titles have risen to become VIPs within the companies as they are responsible for the national or global reputation…
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Online Reputation Management
February 1, 2018

I’ll Take my Content Shaken, Not Stirred

The art of online reputation management is like a plot from a James Bond movie. You're trying to protect you or your company from being attacked, but it requires you to go up against some weirdly covert tactics or quickly act when is crisis with expert control and precision. In…
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