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Brook Zimmatore

5 Steps To Launching A Public Relations Campaign - Massive.PR
General NewsPublic RelationsStartups
April 9, 2019

The 5 Steps to Launching a Public Relations Campaign

Reputation is one of the most valuable assets of any business. You have the choice of either leaving it to chance or taking control and ensuring you can create the image that reaches your target audience. The choice you make involves the use of Public Relations, whether in-house, or by…
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Search Engine OptimizationStartups
March 21, 2019

The 5 Most Common SEO Mistakes That Startups Make And How To Avoid Them

What is SEO? SEO or Search Engine Optimization is the process of entering information into each one of your web pages so that search engines such as Google or Bing can index it and refer it to users when they enter a search query. The ultimate goal of SEO is…
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Content Marketing
February 28, 2019

The Role of Effective Content Marketing in Public Relations

Despite substantial data to the contrary, there are those that still don't believe in the use of content marketing. Research has shown that over 80% of customers prefer content marketing over most other forms marketing and yet there are those who object to it. If you want to launch effective marketing…
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Online Reputation Management
February 25, 2019

Donald Trump: How Ignoring All Reputation Management Rules Has Kept His Following Strong

Reputation is everything for brands, businesses and celebrities alike. This is what sets them apart from their competitors. It can be equated to goodwill with consumers and is a valuable, intangible asset. However, while public relations and media companies around the world advise clients of reputation being make-or-break, there is…
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Small BusinessStartups
February 21, 2019

Hubspot vs. Marketo – The Hunt for the Best Marketing Automation Tool for Startup Business

In the business world, things have changed so much in the last decade. You can no longer own a business without investing in social media and internet marketing. It is the engine that drives business in this 21st century. And to own and operate any business, you must invest a…
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Small BusinessStartups
February 13, 2019

The 5 Most Important Digital Marketing Strategies for Startups – Expert Tips To Grow Your Business

As a startup business, you can't afford to lose a single lead that comes your way. In fact, the capacity and effectiveness to convert leads to customers is a definitive gauge of accomplishment for any startup. Balancing a budget and managing expenditures are part and parcel of every business, but…
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General NewsPublic Relations
February 11, 2019

How Public Relations is Done in 2019 – A Quick Insight into the Present and the Future

Public relations can seem exiting, glamorous and even mysterious. But, in our experience, it pays to keep your story rooted in fact and strongly supported by reliable documentation whenever possible. Many brands have complicated and questionable histories. When you set out on your promotional journey to get good press, make…
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5 Steps To Launching A Public Relations Campaign - Massive.PR
Digital MarketingSearch Engine OptimizationSmall Business
January 21, 2019

A Quick Guide To Boost Your Google Ranking – Tools You Must Have For An SEO Audit

Your website is the "hub" of your online image. It's a very valuable, intangible asset. Protecting your assets and investments It's essential to have standard checkups performed to guarantee that your website is performing and delivering results. Search Engine Optimization can be a tedious exercise but, if well planned and…
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General NewsRetail MarketingSmall Business
January 16, 2019

Big Data for Marketers – An Innovative Way for Making Marketing Decisions

Digital Marketing is an indispensable driver for business growth, which makes Big Data the greatest opportunity for Marketers. Enormous information, which we call “Big Data”, alludes to the regularly expanding volume, speed, assortment, fluctuation, unpredictability and complexity of data. It is safe to say that Big Data is the predictable…
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General NewsRetail Marketing
February 5, 2018

Forbes: Why Massive PR’s Methodology is Vital to Online PR

Reputation Management is far more than just periodic cleanup and online or offline crisis control. The very essence of reputation management comes from understanding the consumer, their needs, thought process and how to make their life happier, easier, more controlled. That's it. "We are going to change the world" many…
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