First of all Public Relations, is the promotion of ones own image, products/services as to their effectiveness along with their success in the market place. Promoting ones image, products or service in the best and most effective way is what PRs all over the world aim at doing for their clients.
The internet plays a key part in PR today. As internet users grow every year in the millions we find ourselves judged, looked upon and scrutinised constantly by potential clients and onlookers. It is VITAL to monitor, filter and format what it said and how one is promoted online. To overlook this is catastrophic nowadays and can cost one a fortune in reputation damages. To retain a professional PR might be expensive but it pays off immensely in the long run. Take control of your image now.
Online Reputation Management (ORM) play a large part in every business strategy. Social interaction and sharing, communication and news are all instant. This means it can also become psychotic and gain a life of its own. Should a company or brand find itself in the throws of online attacks or defamation caused by lies, vested interests etc, a good online reputation and PR strategy should be in place to dampen and suppress the explosion.